DIT Student Marketing project available to Hothouse Participant Startups

Please see below the offer of student projects in the area of Digital Marketing.

If you are interested who should you contact

donnacha.ryan@dit.ie – stating that you are a DIT Hothouse New Frontiers participant.

The subject area and scope of the student project

Digital marketing:- with possibly elements of the following:-strategy, campaign execution and analysis with a strong ‘doing hands on’ element.
– to involve a group of 4 students from the final marketing degree program liaising and agreeing their involvement to the mutual agreement of group and firm. Wide open otherwise as long as both parties are happy and benefits accrue fairly to both parties.
Examples might include social media channels, Adwords/PPC, email, blogs, SEO, website usability, testing etc and attendant performance metrics and analysis.

The commitment required from the startup

Provide the students with brief document descriptors for…
– The firm’s broad business profile and current digital profile and activity to be briefly described
– identify briefly the typical digital marketing tasks that can be envisaged for their involvement and later to be teased out in detail and mutually agreed
Modest management time and involvement in the early stages of the process and thereafter at minimum a weekly interface as suits/or as appropriate eg. P2P, skype, Podio, FB, email etc so as to manage the workflow, expectations and relationship. It is intended as a fair 2-way gain scenario for both parties

The desired outcome of this project

– Provide a well defined digital marketing campaign for your company and for a well defined period of time (mid/late September to late February)
– To also result in real benefits to the firm in not only digital marketing but possibly marketing analysis and strategy if appropriate.

Details of Students

They are year 4 undergraduates at DIT in the BSc honours degree in Marketing (DT341).

If you are interested who should you contact

donnacha.ryan@dit.ie

What is the timescale of the project?

Late September start on the project with an exam break around Dec/Jan with ongoing work for firm according to an agreed schedule with the group. Finish mid March..present findings /report to lecturer

The ideal match in terms of a startup partner for this student project

A company preferably with a website already developed and traffic flow but want to develop strategies digitally and execute digital campaigns even if a very small budget applies or indeed none.others will be considered on their merit also.

A company who views the group as a resource- NOT full-time INTERNS- with other course commitments but a real zeal and professionalism that will yield strong dividends if managed properly and good communication is in place. Generally to provide a good digital experience and a good relationship with a keen to engage group ready to go without delay from late September on.